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Ernie Ball: Commission for Guitar & Bass Magazine

My first music mag commission for string makers Ernie Ball. Brief: to come up with a full page ad for well-established hitmakers, Stereophonics. It was to feature Regular Slinky for guitar and Hybrid Slinky Bass strings.

This full page ad (left), of the guitarists and bass player first appeared in the music publication Guitar & Bass Magazine in 2010.

Below, alternative ad, not used for publication.
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Ernie Ball: Commission for Bass Guitar Magazine

Commissioned by string makers Ernie Ball.
The brief: to come up with a full page ad for indie rockers Bullet For My Valentine's bass player Jay James, who uses Power Slinky Bass strings.

This image of bass player Jay appeared as a full page inside cover in the music publication Bass Guitar Magazine in 2012.
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Ernie Ball: Commission for US Publication

Commissioned by string makers Ernie Ball.
Brief: to come up with a full page ad for Power Slinky Bass and Not Even Slinky strings as used by young rockers Bring Me The Horizon.

The image (left) appeared in the music publication Guitar Buyer Magazine in 2012.
Below, An alternative ad for Ernie Ball Strings and Bring Me The Horizon, not used for publication.
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Innovation Strings: Commission for Acoustic Guitar Mgazine.

Commissioned by string makers Innovation.
The brief was to come up with a full page ad for Innovation Double Bass strings as used by jazz double-bassist Sam Burgess.

This poster and the one below appeared as full page ads in several UK music publications including the back cover of Acoustic Guitar Magazine.
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Ernie Ball: Commission for Bass Guitar Magazine

Commissioned by string makers Ernie Ball.
Brief: to come up with a full page ad celebrating their 50th anniversary as the world's best known guitar string makers.

It was to be centred around some young, up-and-coming bands who have used and endorsed Ernie Ball strings.

The lightbox image (left) appeared in the music publication Bass Guitar Magazine in 2012.

Below, Ernie Ball Slinky Strings A2 promotional poster, part of the Cheers To 50 Years promo campaign spearheaded by Shoreham-based distributors Strings & Things.

www.stringsandthings.co.uk
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Picato Strings

Commissioned by British string makers Picato to come up with a full page ad for their range of hand spun strings for all stringed instruments.

This image appeared in the music publication Acoustic Guitar Magazine.
Below, an alternative full page ad for Picato Strings, not used.
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Ernie Ball: Commission for Guitar & Bass Magazine

Commissioned by string makers Ernie Ball to come up with a full page ad for Ernie Ball Custom Gauge Strings, as used by guitarist Matt Tuck of indie rockers Bullet For My Valentine.

The lightbox image (left) appeared in the music publication Guitar & Bass Magazine in 2012.

(below) An alternative ad of guitarist Matt Tuck.
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Picato Musicians Strings: Commission for Simple Minds Promo.

Commissioned by string makers Picato to come up with a full page ad and poster for their British-made strings as used by guitarist Chas Burchill of long established and world renowned band Simple Minds.

The legendary Gretch White Falcon guitar had to be shown in action.

This full page ad appeared in several UK music publications as well as A3 posters as part of the promo.
An alternative poster of of Simple Minds' guitarist Charlie Burchill, not used. I just loved this Les Paul with Bigsby too much not to do a poster of it.

Photographs of Charlie Burchill courtesy of Alex Byford.
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